I turn UX challenges into seamless, high-performing digital experiences — driven by data, designed for impact.
With extensive experience in Experience Research and Design, I specialise in creating user-centered digital products that drive results and build strong teams.
🔥 15+ Years Creating Experiences That Work
2023
Experience Design Lead
MMT Digital
Crafting digital journeys that sell. Transformed CFA Institute’s website into a conversion powerhouse—boosting sales 34% and driving $10M in six months.
2023
Lead Optimisation & UX Research Manager
Holland & Barrett
Turning research into revenue. Led a global UX team, supercharged research ops, and made finding the right products easier—so customers actually bought them.
2022
Experience Design Lead
BlackRock
Emerging tech meets investor power. Designed Voting Choice, a blockchain-powered governance platform that gave 2M+ retail investors a real say in ESG decisions.
2021
Lead Product Designer
O2 Telefonica Germany
Seamless shopping, smarter support. Refined checkout flows and added AI-powered recommendations to help, not frustrate.
2021
Lead UX Designer
GreenLight Digital
Wellness, personalized. Built a subscription-based platform designed for women’s health needs (finally, one that gets it).
AI Chatbot Provider: Led an award-winning redesign for a B2B chatbot solution—transforming robotic interactions into real conversations.
2018
Head of Digital Experience
The Office Group / Fora
Making flex work work. Built a UX powerhouse team and designed a seamless digital platform for the modern workspace.
2015
Experience Research & Optimisation Manager
Marks & Spencer
Don’t fancy queues? No problem. Led the research behind M&S’s “Scan-Pay-Go” app, making grocery shopping as easy as scan, pay, walk out. Also shaped insights for M&S’s ÂŁ750M Ocado deal.
2014
Experience Design Lead
Marks & Spencer
Hyper-personalized shopping. Customized M&S.com, launched Click & Collect NOW, and made buying frictionless.
2010
Design Team Leader
Rightmove
Changing how people find homes. Invented Draw-a-Search (yep, that feature) and led an award-winning app design team.
Explore my Expertise to see how I can support your goals — or dive into my Case Studies to see the impact firsthand.
