User Research & Optimisation
TOG VR viewings A/B test
Space is a powerful tool to foster engagement, inspire innovation, and drive productivity. A virtual tour is the best way to evaluate a space without traveling to it.
TOG Workspace prospects
A research project to provide TOG with a comprehensive understanding of their customers and achieve core business goals.
M&S Product videos A/B test
Defined the perfect online clothing showcase following a user-centric methodology

M&S Food to Order
A food delivery service trial that led to the £750m partnership with Ocado


