Expertise – Patrizio Saliani

A design specialist with two decades of experience helping companies of all size create user-focused, results-driven digital experiences.

How I can help you:

I take products from concept to launch, ensuring every stage—from research to UI design—is user-focused and impact-driven. My work optimises both user experience and business success.

Experience Design

UX/UI Design to create intuitive, user-centered products
Service Blueprints and Customer Journey Mapping for seamless experiences
Wireframes, Prototypes, and Figma Design Systems to bring concepts to life
Expertise in GDS principles and the GOV.UK Prototype Kit for government projects
Proficiency in HTML, CSS, Javascript, Python, R, and Heroku

User Research & A/B testing

Qualitative and Quantitative Research to uncover user needs and opportunities
Persona Development, Information Architecture, and Usability Testing to improve product usability
Accessibility audits based on WCAG guidelines, ensuring inclusivity
Usability audits and heuristic evaluations to optimise user flows
A/B Testing strategy, execution, and analysis to validate design decisions

UX & CX Strategy and Vision

CSAT and NPS analysis to measure user satisfaction
Co-creation workshops to align vision with business goals
Value canvas creation, Service Blueprinting, and Journey Mapping for strategic insights
Business alignment and prioritisation models to ensure focus on impactful solutions

Leadership

I listen to understand your business goals and challenges.

I communicate vision through storytelling and data to inspire action.

I foster collaboration and creativity across teams to spark solutions.

I drive impact through research, analytics, and experimentation.

I use Design Thinking, Lean, and Agile frameworks to validate ideas and ensure success.

How I can help you:

Experience Design

UX/UI Design to create intuitive, user-centered products
Service Blueprints and Customer Journey Mapping for seamless experiences
Wireframes, Prototypes, and Figma Design Systems to bring concepts to life
Expertise in GDS principles and the GOV.UK Prototype Kit for government projects
Proficiency in HTML, CSS, Javascript, Python, R, and Heroku

User Research & A/B testing

Qualitative and Quantitative Research to uncover user needs and opportunities
Persona Development, Information Architecture, and Usability Testing to improve product usability
Accessibility audits based on WCAG guidelines, ensuring inclusivity
Usability audits and heuristic evaluations to optimise user flows
A/B Testing strategy, execution, and analysis to validate design decisions

UX & CX Strategy and Vision

CSAT and NPS analysis to measure user satisfaction
Co-creation workshops to align vision with business goals
Value canvas creation, Service Blueprinting, and Journey Mapping for strategic insights
Business alignment and prioritisation models to ensure focus on impactful solutions

Leadership

I listen to understand your business goals and challenges.

I communicate vision through storytelling and data to inspire action.

I foster collaboration and creativity across teams to spark solutions.

I drive impact through research, analytics, and experimentation.

I use Design Thinking, Lean, and Agile frameworks to validate ideas and ensure success.

My Approach:

Understanding Before Solving

Before jumping into solutions, I work closely with stakeholders to understand the problem, identify opportunities, clarify KPIs, and assess the latest technology to find the right path forward.

Collaboration at Every Stage

Great design happens when teams work together. I balance business needs, user goals, and tech constraints to create impactful solutions.

Lean, Agile & Scalable

I use a number of methodologies in my design process, including Lean and Agile, customized to the stage of the process. I believe in a structured approach to consistent and user-friendly design, with an emphasis on journey mapping and the development of componentized design systems.

Design for Today and Tomorrow

Testing early and often is crucial. I integrate qualitative and quantitative research into every stage of the design process to validate ideas, uncover blind spots, and ensure long-term effectiveness.

Case studies

My Approach:

Understanding Before Solving

Before jumping into solutions, I work closely with your stakeholders to understand the problem, identify opportunities, clarify KPIs, and assess the latest technology to find the right path forward.

Collaboration at Every Stage

Great design requires collaboration. I work with your teams to balance business needs and technical constraints, ensuring the most impactful design solutions.

Lean, Agile & Scalable

I use a number of methodologies in my design process, including lean and agile, customized to the stage of the process. I believe in a structured approach to consistent and user-friendly design, with an emphasis on journey mapping and the development of componentized design systems.

Design for Today and Tomorrow

Case studies

Want to know more?

If you’d like to discuss a potential project, a collaboration, or a speakers’ event, please get in touch!!

Get in touch